What is target plus?

Target Plus is an invite-only marketplace for third-party sellers on Target.com. It launched in 2019 and aims to provide a curated selection of new and trending products from trusted brands to enhance the customer experience on Target.com. Target Plus sellers are selected based on their product assortment, brand reputation, and ability to offer a differentiated shopping experience. Sellers on Target Plus benefit from a dedicated account management team, marketing and visibility opportunities, and the ability to leverage Target's brand and customer base. Target Plus is similar to programs offered by other retailers, such as Amazon's Amazon Marketplace and Walmart's Marketplace.